Kuvéers, meet our latest winery partner, from California’s rugged wine country, Barra of Mendocino. Charlie Barra and the the Barra of Mendocino story reads like something out of a great American novel.

The family trade

Charlie Barra was born in Mendocino County in 1926 to Italian immigrants Marie Rovera and Antonio Barra. Descendants of Piedmont, Italy, both the Rovera and Barra families worked in the vineyards of Italy spanning as far back as the mid 1800s. So it was only natural that Charlie and his two brothers spent their young teen years working side by side in their father Antonio’s vineyard in Northern California, learning to prune the vines at the ripe age of 10! By 1954 he had purchased Redwood Valley Vineyards, the ranch that is now home to over 175 acres of organically grown vines, like their Petite Sirah, Sangiovese, Pinot Noir and Chardonnay.

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From Left to Right: 90 year old Founder Charlie Barra, Winemaker Owen Smith


Organic wine

With over 6 decades of experience in the back pocket of his Wrangler jeans, Charlie Barra , alongside his wife Martha, farms his organic vineyards with the goal of producing rich, distinguishable fruits that “shine through” in every glass. Organic is not just a buzzword for Barra, it's a family tradition. The care he puts into his vineyards reflects the same care for the vines and the environment that he learned from his father and grandfather.

The Barra vineyards have been certified by the California Certified Organic Farmers for over 20 years now. But if you ask Charlie, he’ll quickly tell you that “I’ve really been farming organically for 55 years…I just didn’t know it the first 30!”


Martha Barra feeding the winery's goats


What to expect

The pampered and meticulously cared-for grapes are just one part of the equation for Barra of Mendocino’s delicious wines. The other? Their unique, Mendocino location, which boasts hot summer days tempered by cool nights. These temperature dips create what they call a long “hang time,” which means the grapes are able to reach full maturity in an un-rushed fashion before harvest. Charlie credits this for helping him craft lush, fruit-forward wine that will have you savoring each silky sip.   

Mendocino County wines are some of the most undiscovered wines on the market today. Don’t just take our word for it, try for yourself. Our Barra Bundle will have you discovering their organically-farmed Chardonnay, Pinot Noir, Sangiovese and Petite Sirah.